IGPDecaux joins the Invitalia Ventures Investor Network and opens up to innovation

Joining Invitalia Ventures Investor Network is the first step of a long meaningful series towards Open Innovation for IGP Decaux, leader of outdoor advertising sector. With the aim to face the fast-growing change in the media sector, IGP Decaux has indeed decided to invest in the digitization of new processes and products in an innovative and competitive manner.

On last October, IGP Decaux has officially joined Investor Network of Invitalia Ventures, (a fully owned SGR company by Invitalia Group) that manages the co-investment Fund dedicated to equity investment into the best startup and innovative SMEs in Italy and operating in cooperation with national and international partners. The platform for Italian innovation sees an increasing presence of Corporate partners that are investigating for potential investment opportunities in promising Italian startups.

Thanks to Invitalia Ventures, the Italian Venture capital market received a boost of 87 million euros for its development. This significant path is aimed to unlock the best investment opportunities that Italy may offer and to upgrade the VC industry that is still minor positioning, if compared to other European countries. The investment fund has been subscribed by a mix of public and private investors, first of whom Invitalia, the National Agency for inward investment and economic development, owned by the Italian Ministry of Economic and Finance, that allocated 50 million euros from its Sustainable Growth Fund. Additional investments came from international and Italian investors such as CISCOMetec (Ginatta Group), the Sardinia Banking Foundation and recently by the European Investment Bank.

So far Invitalia Ventures invested 11 million euros in 16 Start-up across different hard tech sectors, such as Urban Mobility, VR and EdTech, all of special interest for IGPDecaux.

With this partnership, IGPDecaux opens up to the Italian Innovation ecosystem and, in line with the JCDecaux Group’s Innovation Strategy, warmly welcomes all stimuli that will arrive in different shapes. The Group is already fully committed in this direction thanks to its participation of a “Smart Sustainable Advertising” Hackathon, which will be promoted within the next Maker Faire (Rome, 1-3 December).


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